The Basics of Facebook Ads In Under 10 Minutes!
In this video, you're going to learn that basics of Facebook advertising in just a few minutes!
Now, probably going to be a little bit different from what you're expecting because when most people are thinking about the basics of Facebook advertising, they think of the components of the ad and putting the ad together and using the platform.
Most people focus on that stuff, but what I want to do is share with you something that I think is a lot more important and foundational to your success with Facebook ads.
That's having the right strategy behind your ads.
This is why the strategy is so important, because no matter what you do with your ads, no matter what platform you're on, whether it's Facebook or any other platform… If you don't have the right strategy, your ads will always fail.
So you have to have a solid strategy in place.
What I'm going to teach you in this video is the most basic strategy possible so that you can start doing ads and start getting people into a marketing funnel, converting them into profitable customers that you can help that love your products and services.
In the video, I actually walk you through one of my own ads and one of my personal funnels right now so that you can see the strategy, this most basic strategy, and how it actually works in all reality.
Let's get into it!
The Facebook Ad
In the video above, you'll see one of my ads for a lead magnet that I use to get people to opt-in to my email list so that I can do ongoing follow-up marketing with these people through email. Now that they're on my email list, I own that asset and I can market to those people over and over again at, really effectively, no additional cost to me.
This is the most effective model that we've used for our clients over the years.
We've literally generated tens of millions of leads since 2013 using this particular model right here. It's just a simple ad that is just promoting this lead magnet that we're offering, which is a pdf and a video that teaches people about some stuff that's important to them with running ads.
The Landing Page
When somebody clicks on that ad, what it does is it takes them out to our landing page, where, again, we're offering the same thing.
You'll see two things:
- imagery is congruent
- messaging is congruent.
So, when people get here, they know that they're getting exactly the thing that they've clicked on.
Then, all they simply do is they click this button.
They can give us an email (in the video, I just put a fake email in there cause I want to make sure that I'm not getting my own emails). Then, when they opt-in, we send them to the simple page I show you in the video where we actually deliver the lead magnet that we promised them in the ad and on the landing page.
We're effectively giving them what they asked for right away.
This is the most simple and most elegant funnel model that you can have and it's just a lead gen funnel.
Now, when somebody registered on that last page, their email goes into my systems and that triggers a whole series of follow-up emails and marketing processes and systems that we use to take that lead and move them from becoming a lead into becoming a customer. That makes our advertising campaign profitable and we can help those people achieve their goals with advertising.
If you want to be successful with Facebook ads, these are the basics:
- get down your strategy to convert leads
- then convert those leads into paying customers So use this in your business right now. You can go ahead and model this right now. Go ahead and use it and start generating leads and start turning those leads into customers today.
Use this method in your business RIGHT NOW.
You can go ahead and model this today.
Use it and start generating lead and turn those leads into customers today.
Do you believe that you have to be some kind of great writer in order to put together Facebook ads that convert?
Well, I'm telling you, that's actually nonsense.
Do you believe that you have to have some kind of mystical settings, or know something that will allow you to target buyers properly on Facebook that's just being held from you?
Well, that's nonsense too.
Do you believe that you actually have to have really deep pockets with a lot of money to burn in order to test and find out what's actually going to work for you, so you can be profitable with Facebook ads?
Well, that's nonsense too.
I look forward to seeing your success.
This is Jason Hornung, to the victor belong the spoils.