Red
Stop or Fix
Identify campaigns that need intervention instead of continuing to spend without a clear reason.
For Business Owners Who Want Better Results From Their Ads
Know What to Fix, What to Scale, and What to Leave Alone in Your Advertising.
Stop guessing your way through campaign optimization.
Get access to the proprietary analysis system and advertising playbooks developed through more than $121 million in managed Meta ad spend.
See which campaigns need attention, which ones are ready to scale, and where your next improvement should come from.
Then put an AI workforce to work helping you execute across your ads, funnels, and follow-up, with you staying in control of what goes live.
30 days for $1. Then $149/month for one business or $299/month for up to 10 businesses unless you cancel. AI provider usage billed separately.
The System Behind the Decisions
Better Advertising Results Start With Knowing What to Do Next.
Every advertising account tells a story. The challenge is knowing how to read it.
A campaign that looks expensive might need to be shut off. Or it might need more time. A campaign producing sales might be ready for more budget, or scaling it too soon could create problems.
Those decisions matter, especially when you're spending serious money.
That's why I developed my own mathematical analysis framework and traffic-light system.
It helps separate the campaigns that need intervention from the ones that need patience, refinement, or more room to grow.
Yellow
Hold or Improve
Recognize when to leave a campaign running, collect more information, or make a targeted improvement.
Green
Scale
Identify campaigns that meet the criteria for increasing spend, using disciplined scaling decisions instead of guesswork.
The goal isn't to make more changes. It's to make the right ones.
From Analysis to Action
Knowing What to Fix Is Only Half the Job.
Once you know what needs attention, you still have to know what to do about it.
That's where my advertising playbooks come in.
I've developed repeatable processes for diagnosing and improving the parts of a marketing operation that determine whether advertising turns into profitable customer acquisition.
Campaigns and Creative
Build, test, analyze, and refine advertising campaigns based on what the data is telling you.
Funnels and Conversion
Create and improve the pages and conversion paths people move through after clicking your ads.
Follow-Up and Retention
Build email, SMS, and follow-up campaigns that help turn more of the leads and customers you've already paid to acquire into sales.
The analysis tells you where to focus. The playbooks tell you what to do next.
Your Marketing Workforce
Put the Entire System to Work Without Building the Team Yourself.
For years, getting access to my systems meant learning how to implement them yourself or hiring me to manage your advertising.
Now there's another option.
I've built an AI workforce trained around the analysis frameworks and marketing playbooks I use in my own agency.
It can help analyze your accounts, create advertising campaigns, write copy, build funnels, develop follow-up sequences, and handle the production work that normally requires multiple people.
You connect your business through Mission Control. The workforce helps carry out the work. You review and approve what gets published, sent, installed, or spent.
You get access to the operating system, not another course about how to build one.
Try My AI Workforce for $1 →
Your first 30 days cost $1. Connect your business and see how the workforce operates with your own accounts.
Mission Control: where you see the results and approve the work.
Real Accounts. Real Experience.
Built From Advertising Decisions Made With Real Money on the Line.
These aren't theories developed in a classroom.
The systems behind my advertising approach were developed through years of managing live accounts, testing creative, optimizing funnels, and making decisions where mistakes cost real money.
That experience includes campaigns scaled to $143,000 in daily ad spend and three accounts that collectively spent approximately $23 million over three years.
I'm also currently managing accounts with combined Meta advertising spend exceeding $400,000 per month.
"Jason's work consistently brings me back anywhere between $1.99 all the way up to $3 for every dollar I've spent with him. He is my friend, my former client, and now my traffic guy."
"If you're thinking about working with Jason Hornung and his agency, I've been a client now for about 3–4 months and it has been an absolutely awesome experience. In fact, the best I've ever had."
"I attended Jason's workshop and learned first-hand from him on managing Facebook Ads. I went from a novice to a weapon. We scaled our campaigns to the point of spending $30,000/day and more, profitably."
Real Accounts. Real Numbers.
What Happens When the Guessing Stops
High-Ticket Coaching
$107 → $44.85 Cost Per Booked Call. $114k → $441k/mo Revenue.
Erik Hatterscheidt was booking calls, but the economics were underwater. Inside 30 days the cost per booked call dropped from $107 to $44.85. Inside 90 days monthly revenue went from $114k to $441k. Same offer. Different approach to the account.
See How to Work With My TeamB2B Services
1.4x → 16.5x ROAS in 45 Days at $34k/mo Spend
A plumbing business coaching company was spending $34k/month and getting 1.4x back. The account was structurally broken: wrong creative angles, misfired targeting logic, no coherent test. Fixed in 45 days. 16.5x ROAS. Same budget.
See How to Work With My TeameCommerce / Experiences
2.62x → 17.1x ROAS in 60 Days at $1,500/day
An adventure company running $1,500/day in spend was stuck at 2.62x. The creative hadn't been tested in months and the account structure was fighting itself. 60 days of systematic work. ROAS hit 17.1x. Budget held flat.
See How to Work With My TeamAbout These Numbers
What It Actually Takes to Get Here
These results came from Jason's direct done-for-you service: weekly account reads, systematic creative testing, and disciplined structure work over 30–90 day periods. Not a tool. Not a course. Direct senior judgment applied to real accounts. Results are not typical. Your outcome depends on your offer, your market, your spend level, and how well you implement.
See How to Work With My Team
20+
Years Expertise
20+ Years in the Accounts
The Experience Behind the System.
I've spent more than 20 years working in direct-response marketing, managing more than $121 million in Meta advertising across 158 companies.
Along the way, I developed my own analysis frameworks and operating playbooks for making better decisions about campaigns, creative, funnels, and follow-up.
For a long time, implementing those systems required a team of specialists and a lot of my personal involvement.
So I built something different.
I turned the processes behind my agency into an AI workforce that I now use to run my own marketing operation.
Today, business owners can access that workforce directly or learn the methodologies inside Academy of Advertising.
- Copywriter and direct response practitioner before Facebook ads became a major channel
- $121 million in Meta ad spend managed
- 158 client companies
- Founder, Academy of Advertising
Choose Your Level of Support
Two Ways to Put These Systems to Work.
Whether you want to learn the methodology or use the technology, there's a way to get started.
Free
Option 1
Learn the Systems
Free Academy of Advertising Training
Learn how I analyze campaigns, develop advertising strategies, create offers, and build the systems behind my AI workforce.
Get access to free training and practical breakdowns inside the Academy of Advertising community.
Free
$1 for 30 Days
Option 2
Use My AI Workforce
Your Marketing Workforce, Ready to Work
Connect your business to the AI workforce I've built around my advertising frameworks and playbooks.
Get help analyzing your advertising, creating campaigns, building funnels, writing follow-up, and handling the ongoing work of marketing.
You approve what goes live.
$1 for 30 days
Then $149/month for one business or $299/month for up to 10 businesses. Annual plans are available at 25% off. AI usage is billed separately by your providers.
Try My AI Workforce for $1 →
Ready to Put the System to Work?
Stop Guessing. Start Making Better Advertising Decisions.
Get access to the analysis frameworks, advertising playbooks, and AI workforce built from more than 20 years of real-world advertising experience.
Connect your business, see what needs attention, and put the workforce to work helping you execute.
Try My AI Workforce for $1 →$1 for your first 30 days. Then your selected membership renews unless canceled. AI provider usage is separate.