Campaigns scaled to $143,000 in daily advertising spend.
Jason Hornung | Direct Response Advertising
Scale Your Advertising With Better Strategy, Smarter Decisions, and Proven Experience.
I've spent more than 20 years helping businesses improve their advertising, acquire customers, and grow.
Since 2013, I've managed over $121 million in Meta advertising spend across 158 companies, developing the strategies, systems, and processes I still use to manage campaigns today.
Whether you want to learn those methods for free or explore having me personally oversee your advertising, there's a way to get started.
Jason HornungFounder, Academy of Advertising
$121M+In Meta ad spend managed
158Companies
20+Years in direct-response marketing
2013Meta advertising experience since
Real Accounts. Real Money. Real Experience.
I've Helped Businesses Advertise at Scale. Here's What I've Learned.
Scaling advertising isn't simply a matter of increasing budgets.
It requires understanding which campaigns deserve more investment, where conversions are being lost, what the data actually means, and when making another change could do more harm than good.
Over the years, I've worked with businesses at many different stages of growth, including accounts spending tens of thousands of dollars per day.
I've helped develop advertising strategies, refine offers, test creative, improve funnels, and identify opportunities to turn more advertising spend into customers.
That experience is what shaped the methodology I use today.
Three advertising accounts with approximately $23 million in combined spend since August 2023.
Extensive experience managing Meta campaigns across different markets and business models.
In Their Own Words
What Clients Say About Working With Me.
“Jason's work consistently brings me back anywhere between $1.99 all the way up to $3 for every dollar I've spent with him.”
FFrank KernDirect Response Marketer
“If you're thinking about working with Jason Hornung and his agency, I've been a client now for about 3-4 months and it has been an absolutely awesome experience. In fact, the best I've ever had working with a Facebook agency. We're averaging $100,000 a month in revenue with less than $30,000 a month on ad spend.”
MMike DillardFounder, Self Made Man & Magnetic Sponsoring
“I attended Jason's workshop and learned first-hand from him on managing Facebook Ads. I went from a novice to a weapon in Facebook. We scaled our campaigns to the point of spending $30,000/day and more, profitably.”
SSam OvensFounder, Consulting.com
These are individual client experiences, not typical results or guarantees.
The Thinking Behind the Results
Better Advertising Comes From Better Decisions.
I've spent years developing a methodology for diagnosing advertising problems and identifying what to do next.
I call it the AOA Way.
It looks at the entire customer acquisition process, not just the ads.
That means evaluating the offer, audience, messaging, creative, campaign structure, landing pages, conversion rates, and follow-up before deciding where to focus.
Sometimes the answer is new creative.
Sometimes it's adjusting campaign structure.
Sometimes it's improving a landing page or fixing a bottleneck in the sales process.
And sometimes the best decision is to leave a working campaign alone.
The goal is to make advertising decisions based on evidence rather than constantly changing things and hoping something works.
Campaign Strategy and Media Buying
Develop, test, analyze, and optimize advertising campaigns.
Creative and Messaging
Connect customer research, offers, copy, and creative direction.
Funnels and Conversion Optimization
Improve the experience after the click so advertising doesn't have to do all the work.
Follow-Up and Customer Acquisition
Identify opportunities across the broader path from prospect to customer.
Learn the Methodology
I Teach the AOA Way for Free.
Over the years, other business owners, marketers, and agency operators started asking me how I approached advertising.
So I documented the processes, developed training, and created Academy of Advertising.
The Academy now provides free access to the strategies, SOPs, templates, frameworks, and educational resources developed through my advertising experience.
It includes training that previously sold for as much as $2,000, along with new material showing how I've used technology to make my own agency operations more efficient.
If you want to learn how I approach advertising and apply the methodology yourself, that's where I'd start.
Experience, Supported by Modern Systems
I've Changed How I Run My Agency. Not What I Hold the Work Accountable To.
Earlier in my career, I operated an advertising agency with 35 employees, 25 client accounts, and approximately $150,000 in monthly payroll.
I learned a great deal from building and managing that business, including how much complexity traditional agency operations can create.
Today, I work differently.
I've standardized many of the research, production, analysis, and optimization processes that previously required a much larger team.
Technology now helps handle repeatable work, while I remain responsible for directing strategy, reviewing important decisions, and overseeing the advertising work I personally manage.
That lets me maintain a much smaller client roster and focus on the accounts where I believe my involvement can make a meaningful contribution.
Your Next Step
Learn the Methodology or Apply to Work With Me.
Option 1: Learn for Free
Study the AOA Way Inside Academy of Advertising.
Access the advertising training, systems, SOPs, templates, and frameworks developed through more than 20 years of direct-response experience.
Learn how to analyze campaigns, improve conversion opportunities, build better advertising systems, and make more informed marketing decisions.
The Academy is free to join.
Option 2: Work With Me
Have Me Oversee Your Advertising.
I personally work with no more than seven private advertising clients at a time.
I keep that limit because I want to remain involved in the strategy, decisions, and oversight of the accounts I accept.
Not every business is a good fit, and availability changes.
If you're interested in working together, start with a short qualification quiz.
If your business qualifies and I have availability, you'll be directed to my calendar to schedule a complimentary one-on-one advertising assessment.
We'll review your account, discuss your goals, identify potential opportunities, and determine whether working together makes sense.
Completing the quiz does not guarantee acceptance or an available appointment.
Private Client Application
Let's See Whether I Can Help Improve Your Advertising.
I only accept a small number of private advertising clients, and I want to make sure the businesses I work with are positioned to benefit from my involvement.
The first step is a short qualification quiz.
If there's a potential fit and I have room in my schedule, you'll be invited to book a free one-on-one advertising account assessment.
During the assessment, we'll discuss:
- Your business, offer, and current advertising.
- Your customer acquisition goals.
- What appears to be working and what needs attention.
- Opportunities to improve campaign and funnel performance.
- Whether my approach is appropriate for your situation.
If working together makes sense, we'll discuss the available engagement options.
TWO QUESTIONS TO SEE IF WE’RE A FIT
Question 1 of 2
Which best describes you?
Choose the option that best matches your role in paid advertising.
Question 2 of 2
In a typical month, how much does your business spend on people and making creative to do advertising for yourself and/or clients?
Count staff (you too, if running the ads is your paid job), contractors, any agency, and whoever makes your ads. Not ad spend or software.
Congratulations, You’re Qualified!
Enter your information below to see your next step.
Thanks for taking the quiz.
Based on your answers, the best place to start is Academy of Advertising, where I teach the same methodology I use with my private clients, free.
Thanks. Your answers look like a fit.
I don’t have an open assessment slot right now. I’ve saved your answers, so please check back soon. In the meantime, you can learn the methodology I use for free.
The assessment is exploratory and does not guarantee a full account audit, specific advertising results, or acceptance as a client. Access to account data may be required for a detailed review.