"Jason's work consistently brings me back anywhere between $1.99 all the way up to $3 for every dollar I've spent with him. He is my friend, my former client, and now my traffic guy."
Meta Ads Strategist & Direct Response Specialist
You Don't Need More Data. You Need Better Decisions.
You're already generating data. The hard part is knowing what matters, what doesn't, and what to do next.
I've spent 20+ years managing $121 million in Meta ad spend across 158 companies. If you want to learn how I think, I'll show you. If you want me personally inside your account making the decisions with you, there's a second path for that.
$121 million managed. 158 companies. 20+ years. One metric: did the ads produce sales.
Join Academy of Advertising free to learn my current 2026 methodology and systems — or join the waitlist for my private Senior Operator service.
In Their Own Words
These Operators Had Real Money on the Line
"If you're thinking about working with Jason Hornung and his agency — I've been a client now for about 3–4 months and it has been an absolutely awesome experience. In fact, the best I've ever had."
"I attended Jason's workshop and learned first-hand from him on managing Facebook Ads. I went from a novice to a weapon — we scaled our campaigns to the point of spending $30,000/day and more, profitably."
Real Accounts. Real Numbers.
What Happens When the Guessing Stops
High-Ticket Coaching — Senior Operator
$107 → $44.85 Cost Per Booked Call. $114k → $441k/mo Revenue.
Erik Hatterscheidt was booking calls, but the economics were underwater. Inside 30 days the cost per booked call dropped from $107 to $44.85. Inside 90 days monthly revenue went from $114k to $441k. Same offer. Different approach to the account.
See How to Work With JasonB2B Services — Senior Operator
1.4x → 16.5x ROAS in 45 Days at $34k/mo Spend
A plumbing business coaching company was spending $34k/month and getting 1.4x back. The account was structurally broken — wrong creative angles, misfired targeting logic, no coherent test. Fixed in 45 days. 16.5x ROAS. Same budget.
See How to Work With JasoneCommerce / Experiences — Senior Operator
2.62x → 17.1x ROAS in 60 Days at $1,500/day
An adventure company running $1,500/day in spend was stuck at 2.62x. The creative hadn't been tested in months and the account structure was fighting itself. 60 days of systematic work. ROAS hit 17.1x. Budget held flat.
See How to Work With JasonAbout These Numbers
What It Actually Takes to Get Here
These results came from Jason's direct done-for-you service — weekly account reads, systematic creative testing, and disciplined structure work over 30–90 day periods. Not a tool. Not a course. Direct senior judgment applied to real accounts. Results are not typical. Your outcome depends on your offer, your market, your spend level, and how well you implement.
See How to Work With Jason
20+
Years Expertise
20+ Years Experience
The Methodology Came First. Everything Else Came From It.
I started as a copywriter and direct response marketer long before Facebook had an advertising platform worth talking about. When Meta advertising became a serious customer-acquisition channel, I was already in the trenches. Not because it was trendy. Because direct response was the only lens I had.
Since then, I've managed $121 million in Meta ad spend across 158 companies, working with businesses in information products, coaching, eCommerce, services, and high-ticket sales. The methodology I use today came from doing the work in real accounts with real money on the line.
How to diagnose an account. What deserves attention. What should be left alone. How advertising connects to the offer, the sales process, the back end, and the economics of the business.
Eventually people started asking me to teach it. That's why Academy of Advertising exists. And for a very small number of businesses, I still personally step into the account and operate it myself.
- Copywriter and direct response practitioner before Facebook ads became a major channel
- $121 million in Meta ad spend managed
- 158 client companies
- Founder, Academy of Advertising
- Personally works with only 7 Senior Operator clients at a time
Two Ways to Work With Me
How Much of Me Do You Want in Your Business?
I've spent more than 20 years developing the way I think about advertising, offers, customer acquisition, and growth. There are two ways you can access that thinking. One is available to everyone. The other is intentionally very limited.
Free to Join
Option 1
Get My Advice
Learn my current 2026 methodology — free — through Academy of Advertising.
If you want to understand how I diagnose advertising problems, evaluate campaigns, build offers, read data, and make better marketing decisions, start here. Academy of Advertising is where I publish my training, frameworks, and breakdowns — and it's free to join. The methodology reflects how I'm actually running Meta ads right now, in 2026 — not recycled tactics from years ago. You can start learning it without hiring me to manage anything.
Best for
- Business owners who manage their own advertising
- Media buyers who want to sharpen their decision-making
- Agencies looking for stronger strategic frameworks
- Anyone who wants to learn how I think before going deeper
Learn My Methodologies for Free →
Start with the free content.
Currently Full
Option 2
Work With Me
Senior Operator
If you don't want more advice and want me personally responsible for managing the advertising account, this is the way to work with me. As your Senior Operator, I step directly into the account, manage the advertising, analyze what's happening, make the decisions, and work with you as a long-term strategic partner. This is deliberately not an agency model. I personally work with only 7 clients at a time — and right now, all 7 spaces are filled. My engagements run for 12 months, so I don't currently expect another opening until 2027.
Best for
- Established businesses with a proven offer
- Companies already investing meaningful money into paid acquisition
- Founders who want a senior strategic operator, not another junior media buyer
- Businesses looking for a long-term advertising partner
7 / 7 Filled
7-Client Maximum · Next Expected Availability: 2027
No sales call. No obligation. I'll notify the waitlist when an opening becomes available.
Advice or Execution?
Get My Advice
You own the implementation. I give you the thinking, frameworks, training, and my current 2026 methodology — free — through Academy of Advertising.
Free to Join
Learn My Methodologies for Free →
Work With Me
I personally manage the advertising account and work with you as your Senior Operator.
Waitlist Only
Choose Your Path
Want My Advice… Or Do You Want Me in the Account?
If you want to learn how I think and apply the methodology yourself, Academy of Advertising is the place to start. If you want me personally managing the account, my Senior Operator roster is currently full — but you can join the waitlist for the next available opening.