This is actually one of those areas where it depends. Some of the context behind the answer to your question involves what market you’re in. Obviously, when something is “super-fast diet,” it’s dealing with weight loss and that’s a lot more scrutinized market when it comes to before and after photos which are, according to

All right, so we had a question from someone in the group and he’s asking specifically about, I believe, scaling within his brick-and-mortar business. Now, he just said next steps, but then he’s talking about, do I go to lookalikes? Do I do retargeting? And then he’s throwing in AdRoll and stuff like that. So,

I want to give you a quick overview of the page and kind of the process that I go through in evaluating this stuff, so you’ve got an idea of what I’m looking at here with these things. Especially when I’m selling to women, the first thing I want to do when I look at