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Jason Hornung

The Basics Of Facebook Ads In Under 10 minutes ⌚️

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The Basics of Facebook Ads In Under 10 Minutes!

In this video, you're going to learn that basics of Facebook advertising in just a few minutes!

Now, probably going to be a little bit different from what you're expecting because when most people are thinking about the basics of Facebook advertising, they think of the components of the ad and putting the ad together and using the platform.

Most people focus on that stuff, but what I want to do is share with you something that I think is a lot more important and foundational to your success with Facebook ads.

That's having the right strategy behind your ads.

This is why the strategy is so important, because no matter what you do with your ads, no matter what platform you're on, whether it's Facebook or any other platform… If you don't have the right strategy, your ads will always fail.

So you have to have a solid strategy in place.

What I'm going to teach you in this video is the most basic strategy possible so that you can start doing ads and start getting people into a marketing funnel, converting them into profitable customers that you can help that love your products and services.

In the video, I actually walk you through one of my own ads and one of my personal funnels right now so that you can see the strategy, this most basic strategy, and how it actually works in all reality.

Let's get into it!

 

The Facebook Ad

In the video above, you'll see one of my ads for a lead magnet that I use to get people to opt-in to my email list so that I can do ongoing follow-up marketing with these people through email. Now that they're on my email list, I own that asset and I can market to those people over and over again at, really effectively, no additional cost to me.

This is the most effective model that we've used for our clients over the years.

We've literally generated tens of millions of leads since 2013 using this particular model right here. It's just a simple ad that is just promoting this lead magnet that we're offering, which is a pdf and a video that teaches people about some stuff that's important to them with running ads.

The Landing Page

When somebody clicks on that ad, what it does is it takes them out to our landing page, where, again, we're offering the same thing.

You'll see two things:

  • imagery is congruent
  • messaging is congruent. 

So, when people get here, they know that they're getting exactly the thing that they've clicked on.

Then, all they simply do is they click this button.

They can give us an email (in the video, I just put a fake email in there cause I want to make sure that I'm not getting my own emails). Then, when they opt-in, we send them to the simple page I show you in the video where we actually deliver the lead magnet that we promised them in the ad and on the landing page.

We're effectively giving them what they asked for right away.

This is the most simple and most elegant funnel model that you can have and it's just a lead gen funnel. 

Following Up

Now, when somebody registered on that last page, their email goes into my systems and that triggers a whole series of follow-up emails and marketing processes and systems that we use to take that lead and move them from becoming a lead into becoming a customer. That makes our advertising campaign profitable and we can help those people achieve their goals with advertising.

If you want to be successful with Facebook ads, these are the basics:

  • get down your strategy to convert leads
  • then convert those leads into paying customers So use this in your business right now. You can go ahead and model this right now. Go ahead and use it and start generating leads and start turning those leads into customers today.

Use this method in your business RIGHT NOW.

You can go ahead and model this today.

Use it and start generating lead and turn those leads into customers today.

The Misconception:

Do you believe that you have to be some kind of great writer in order to put together Facebook ads that convert?

Well, I'm telling you, that's actually nonsense.

Do you believe that you have to have some kind of mystical settings, or know something that will allow you to target buyers properly on Facebook that's just being held from you?

Well, that's nonsense too.

Do you believe that you actually have to have really deep pockets with a lot of money to burn in order to test and find out what's actually going to work for you, so you can be profitable with Facebook ads?

Well, that's nonsense too.

I look forward to seeing your success.

This is Jason Hornung, to the victor belong the spoils.

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The Easiest Way To Make $500 A Day With Facebook Ads 💰

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The Easiest Way To Make $500 A Day With Facebook Ads

In this video, you're going to discover the EASIEST way to make $500 per day with Facebook ads! I'm going to go through a 5 step process that's quite a bit different than what you'll hear from most other people.

So let's go ahead and get right into it!

Proven Offer

If you want to make $500 per day with Facebook ads easily, the first thing that you have to do is you have to start with a proven offer.

What exactly is a proven offer?

It's an offer that has already been selling. It doesn't matter where it's been selling, it doesn't have to be with Facebook ads. It also doesn't have to be with paid traffic. You could have your offer up on Amazon, you could be selling it through referrals. It doesn't matter.

Then only thing that matters is you have to have an offer that has been proven to sell, and is already making sales profitably somewhere, before you put it up on paid traffic using Facebook ads.

Otherwise, it won't be the easy way to make $500 a day. It's going be the hard way to make $500 a day.

Now, here's the cool part.

That does not have to be your particular offer, okay? You may not be in business already. You may not have a proven offer. But what you can do, and we have a lot of customers that do this, is they find out somebody else that's got a proven offer out in the market, and then they model that offer.

They're starting with something that's already been selling, something that's already been working.

That's the first step to the easy way to making $500 a day with your ads.

Reverse Engineering

The second step then, is to reverse engineer your competition.

Whether you have your own product or not, if you're going to model somebody, then you already know that you have competitors out there. Especially if it's a proven offer, you know that this stuff works, so you're going to have competition.

No one sits out there alone.

What you want to do is you want to reverse engineer your competition to find out two things.

  1. How are they advertising?
  2. How are they converting customers into clicks? 

If you know how they're advertising, if you can see their ads, then you know what messaging they're using. You also know what language they're using to get people to click over from an ad to their marketing funnel, which is the process that they're using online to convert their clicks into customers profitably.

If you know these two things, then you already can model their entire business model on how they're converting clicks, so you don't have to figure that out. if you know how they're advertising to get people there, you can model what they're saying in their ads, which is the easy way.

See, most people want to do Facebook ads the hard way, and what they do is they try to figure all this stuff out on their own. They start from complete scratch.

That's going to be the hard way.

The easy way is to start with something that's working and reverse engineer your competitors. This is simply just looking into, how they're advertising and how they're converting their clicks.

Want to make it EVEN EASIER?

You can actually use a lot of cool tools. There's free resources online. There's things like Quantcast (they do have a paid version as well). There are also spy tools like WhatRunsWhere. There's all kinds of software out there that will let you look into companies' marketing funnels. Tools that'll let you look into the ads that they're running, so that you can get all this information. It's not hard to obtain, it's actually really easy to get out there.

Tracking Systems

Now, once you've got your offer, you've reverse engineered your competition, and you have your ads ready (sort of) … You're ready with your ad planning and your marketing funnel, now what you've got to do is you've got to put tracking systems in place, because if you want to know if you're making $500 a day or not, you have to be able to track it!

You'd be surprised…  A LOT of people that I talk to don't actually put tracking systems in place, so they have no way of ever measuring how or if their ads are profitable. You really can't tell what's working, what's not working, and you certainly can't tell how much profit you're making per day.

You want to put your tracking systems in place across this whole thing so that you can measure everything that you're doing.

Test, Test, Test!

Now that all that's in place, now you're ready to go into step four, which is to test ads to find the winners.

Create some ads based off of the research that you found, and then you run those ads to your own marketing funnel. With your tracking systems in place, you're going to be able to tell what ads are working and which ads aren't working.

Get rid of the losers!

Once you can see that information, then what you can do is go to step five, which is simply turn off the losers, which are the ones that aren't making money. From there, you increase the budgets on the winners until the math works out to where your profit is $500 per day or more, which is very, very, very easy to obtain on Facebook ads when you go through this whole process.

And it's really THAT simple.

The Misconception:

Do you believe that you have to be some kind of great writer in order to put together Facebook ads that convert?

Well, I'm telling you, that's actually nonsense.

Do you believe that you have to have some kind of mystical settings, or know something that will allow you to target buyers properly on Facebook that's just being held from you?

Well, that's nonsense too.

Do you believe that you actually have to have really deep pockets with a lot of money to burn in order to test and find out what's actually going to work for you, so you can be profitable with Facebook ads?

Well, that's nonsense too.

I look forward to seeing your success.

This is Jason Hornung, to the victor belong the spoils.

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How To Make 7 Figures With Facebook Ads 💸

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Make 7 Figures With Facebook Ads (Simple 5 Step Strategy!)

Today, you're going to discover is the ultimate strategy to make 7 figures with Facebook ads!

So you're going to want to pay attention inside of this video and blog post, because what you're going to learn is the five step process that I've used to do this for myself personally, and for numerous, numerous, numerous clients over the years.

But what I'm going to do to prove it to you is a little bit different, after I walk you through these five steps, I'm going to log into my own CRM system and I'm going to show you the sales for all of 2017 off of just ONE of my products that we promote with Facebook ads.

So, let's go ahead and talk about what those top five things are to this ultimate strategy.

Part I: MVF

The first part of this strategy to going from zero to seven figures is to create what I call your MVF (Minimal Viable Funnel).

Funnel: the process that you take your traffic through in order to convert it from a click into a customer.

Now, what a big misconception is in the online marketing space is that you need to have this big, huge, elaborate funnel in order to be profitable with your ads… and that couldn't be further from the truth. A huge funnel, an elaborate funnel, can help really amplify your results, but it's very difficult to start with a big huge funnel.

I know what you're thinking, you hear a lot of people that say, “Oh, you need to have a webinar,” or, “Oh, you need to have a trip wire,” or, “You need to have this or that.”

WRONG.

What you need to have to start is a minimum viable funnel that allows you to get your ad clicks in front of your sales message as quickly as possible so that, with as few steps in between that click and getting on your sales page, because that's how you test your messaging and that's how you test your offers, right?

If you have a big, huge, elaborate funnel with multiple steps, it takes a long time from that click to go get in front of your sales message. And in that time, you're spending money and you're not bringing revenue in, and it's taking forever for you to see if that sales message actually converts.

Move That Traffic!

So what we recommend is having simply sending that traffic straight to a sales page.

We've tested this and know that this works really well with eCommerce products. If you have a product page, you just go from your ad to your product page, and you keep testing that until you get it to work. Then you can go and you can layer on a big, huge, elaborate funnel on the top of that and amplify your results.

BUT if you start with the big funnel… Here's the other thing that's kind of weird about it. You don't even know what you should be saying in all these steps of your big, elaborate funnel until you start getting feedback from the traffic and the data that's coming through it.

So you could be spending a lot of time, a lot of effort, and a lot of money creating things that more than likely aren't going to work, and more than likely are going to need to be redone anyways.

Work smarter, not harder.

So make sure that step one to going from zero to seven figures is to put your minimum viable funnel in place right away.

Part II: Start Gathering Data:

After your minimum viable funnel is in place, your next step is to begin gathering data.

So you're going to put ads out, you're going to run traffic through that minimum viable funnel, gather the data, and then use that data to figure out what's working and what's not working in that minimum viable funnel.

You may come out of the gate finding that it works exactly the way that you want it to.

If that's the case, great!

That means you're profitable, you start scaling, and then you can start building up your elaborate funnel on top of it, if you even deem you need to do that. But, a lot of times you don't have to if you're making the money you want off your minimum viable funnel.

Part III: Make Iterations:

The next step is to use the data collected to make iterations to your MVF.

If that funnel does not work the way that you want it to out of the gate, which is like 95% of the time (normal), then what you're going to need to do is you're going to need to use that data to make strategic changes to multiple points of your funnel.

I repeat, if you have a big huge, elaborate funnel, you've got a lot of points that you have to make changes to to try to figure out what's working and not working.

BUT if you have your minimum viable funnel, you have fewer points, so there's less left to question. There's less left to test to figure things out.

So what we do is we take that data, we find out where we think there's a problem, we make a strategic change to that, and then we repeat this process which leads us to part four.

Part IV: Rinse & Repeat

We keep repeating our tests until we iterate enough to where our numbers work the way that we want them to, meaning that we're profitable with our campaign.. 

Part V: SCALE IT UP!

Once we hit profit, now it's time to scale things up!

So when we're running these tests, we're going to have really controlled minimum budgets. In our agency, what we do is we start with $150 a day, and we keep with that budget until we hit to that profitability mark, and then we start systematically scaling the campaigns, increasing the budgets, expanding out the audiences that we're targeting, and putting more messaging out there that is working with our audience so that we can scale the campaign up and take it up to higher budgets.

Then all you do is just keep expanding an improving on your funnel at that point. So now you can build up, you can add your webinar to it, or you can add a video series, or you can do whatever. You can put all these other elements in your funnel, and now you can help increase conversion and you can handle the volume of the scaled traffic come through.

That's IT!

That's how you go from zero to seven figures.

It's the same process no matter what.

I've done this over 17 times now. We've had over 17 individual campaigns that have produced a million dollars in revenue for our clients, and we follow this same process every single time. Right?

Now what I'm going to do is I promised that I would prove this stuff to you, so in the video above, I'm going to go into my CRM system. I use Infusionsoft, and I'm going to show you the sales for all of 2017 on just one of my products.

It's called Facebook Ads Profit Maximizer Bootcamp. It's our training course that we use to teach people our processes and systems for producing profitable Facebook ads.

I show you the monthly sales totals. 

What I'm going to do now is going to hit the search button, and you can see over the course of 2017 we did $1,342,020 in sales of this one particular product, and that was all following the five step method that I just shared with you on this video.

If you want to go from zero to seven figures in your business, you need to start implementing that into place right now, and you can systematically do that. So go ahead and put this in place in your business and start seeing the results that you're looking for with your ads.

I look forward to seeing your success.

To the victor, belong the spoils.

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How To Become An Expert With Facebook Ads (From Beginner To Expert)

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Becoming An Expert With Facebook Ads:

Hello! Jason Hornung here & I'm the founder of JH Media LLC! Now in the video above & blog post below, what you're going to discover is how to become an expert with Facebook ads.

Now here's the thing…

What makes you an expert with Facebook ads has absolutely nothing to do with Facebook.

It has nothing to do with any of the setting in Facebook, how you use the ads manager, how you use anything in Facebook.

It has nothing to do with Facebook at all.

The only thing that will ever make you a expert at any advertising platform is understanding two things that we're gonna talk about in this video & blog post.

Mastering the art of the creative:

If you want to make ads profitable, if you want to be an expert at anything, you have to become a master at the fundamentals and with any advertising, it always boils down to the creative.

The words that you use, the image that you use, the offer that you make, is what makes an ad successful, not whether it's on Facebook, or on Twitter, or on Google, and not whether it's on the back of the church bulletin at your local Episcopal church.

None of that stuff matters.

Where you put your ad only matters in terms of if your target audience is there or not, but becoming an expert at anything, especially Facebook ads, is gonna come down to understanding the messaging, and to be able to master that art of the creative. To get messaging down right, you have to understand a few key areas.

Get Inside Your Ideal Customer's Head

The first is psychology. Right?

Now everything that goes into what you say on your ad boils down to understanding what's going on in the head of your ideal customer.

What are the conversations that they're having inside of their head?

How do they relate to your product or service?

You need to understand that element because if you can't speak to your ideal customer in a way that talks to their emotions, talks to their problems, helps them understand how what you do can help them, if you can't do that, they're never gonna buy from you.

It doesn't matter if you put an ad out there on Facebook.

If you're not speaking to somebody right, your ad is not gonna convert.

It doesn't matter if you put it there or Google or wherever.

What Drives Your Ideal Customer?

The second thing is human motivation.

You really need to understand what motivates and drives people to take action. What gets them off the couch to go to the grocery store and buy food? What gets them to stop scrolling through their newsfeed while they're looking at what their friends and family are doing, and click on your ad?

What motivates them to take action, whip out their wallet and give you money for something?

If you don't understand any of that stuff you're never gonna be able to put an ad together. You're certainly never gonna be able to become an expert at Facebook ads if you don't understand that piece.

Can you be persuasive?

Another thing that you're gonna have to understand is persuasion because the words that you use in your creative need to be persuasive enough.

They need to motivate and persuade them into doing what you want them to do, which ultimately should be in their best interest to do. Right?

NOTE: If you're trying to create ads that get people to just do what you want, and you know it's not really going to help those people out, you're not mastering the creative. Your creative won't be profitable long-term and your business won't be sustainable, because that's just really tricking people. Usually those kinds of businesses don't have the right delivery systems in place and as soon as people find out that you're tricking them, they spread the word, it goes viral online and you're out of business in a heartbeat.

Take Harvey Weinstein, for example. You can go one day from being on the top of the world to being at the bottom of the sea. That's what happens with the internet these days. That's the power that the internet holds.

Buying Behaviors:

The last piece that you need to understand is buying behaviors. The way that you position your pricing, the way that you set up all of the points of your marketing funnel will contribute towards moving somebody through their buying behaviors. If you don't speak to those issues and you don't set up your creative right to accomplish all of that stuff, then you're never gonna become an expert at Facebook ads.

The platform doesn't matter. It's what you do with your actual ad.

Mastering the art of conversion:

This is the second thing that's going to determine whether you're gonna become an expert at any advertising. Whether it's on Facebook or not, mastering the art of conversion is an essential part of becoming an ad expert.

If you want your ads to be profitable, it doesn't stop when somebody clicks on your ad.

The entire process that you take people through from once they click on your ad and land on whatever page that you're going to put them on in your marketing funnel or your website or wherever you're sending that traffic, from that point forward, you have to master the art of converting that traffic into a customer.

Page and funnel optimization:

Now you're gonna need to understand landing page optimization and funnel optimization. That's simply making strategic changes and tests to that page, and the pages in your funnel so that people can understand your offer. You want a high enough percentage of them take the next step so that you can get enough people to the point where they buy to make the whole thing work for you.

Back End Email Marketing:

You also need to understand back end email marketing. One of the key components to making Facebook ads work and becoming an expert at advertising is getting people to convert. You need to follow up with them.

So, understanding how to do email marketing and ongoing email followup will allow you to become an expert at Facebook ads.

That's where the majority of your sales are actually going to be made.

Offer Optimization:

Then you've got offer optimization, which is the process of actually testing, tweaking and refining your offers so that it speaks to your ideal customer in a way where a high enough percentage of them buy. Which in turn means that you're making money.

If you don't understand how to change the offer, how to reposition the offer, or how to structure and set up an offer that gives people what they're looking for, you're never gonna be an expert at Facebook ads.

Retargeting Ads:

Lastly you're gonna need to understand retargeting ads.

In order to be an expert, you have to add that element to whatever you're doing. We see at minimum a 25% increase in sales by simply having the right retargeting ads in place.

Wait, that's it?

I'm telling you, if you master those two elements, the art of the creative and the art of conversion, that's what's gonna make you an expert with Facebook ads.

None of the settings, none of these little tweaks inside of there, strategies, whatever, that stuff is not going to make you an expert because you can do all that stuff, but if you have the wrong creative and/or you have the wrong conversion process, you can know all the settings in the world and you're never gonna make money with your ads.

Ultimately, if you don't make money with your ads, no one is going to consider you an expert, right?

So, if you truly want to be an expert at Facebook ads, you will go out and master the art of the creative and master the art of conversion.

Cut The Nonsense:

Do you believe that you have to be some kind of great writer in order to put together Facebook ads that convert?

Well I'm telling you that's actually nonsense.

Do you believe that you have to have some kind of mystical settings or know something that will allow you to target buyers properly on Facebook that's just being held from you?

NONSENSE.

And while we're at it, do you believe that you actually have to have like really deep pockets with a lot of money to burn in order to test and find out what's actually gonna work for you so you can be profitable with Facebook ads?

Well, that's nonsense too.

My name's Jason Hornung, I'm the founder of JH Media LLC.

I look forward to seeing your success.

To the victor, belong the spoils.

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The Simple Facebook Ads Strategy That Converts 🔀

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3 Part Facebook Ad Strategy

Hey everyone, Jason Hornung here!

In the video above, you're going to discover a simple 3 part Facebook ad strategy that converts leads and sales from your Facebook ads, so that you can have a good framework to work from when you're putting together your ad campaigns. This will give you a starting point that will allow you to be successful A LOT faster with the campaigns that you're putting together.

Part 1: Set Up Ads To Cold Traffic

The first part to this 3 part simple Facebook strategy that converts, is to set up ads that are going out to cold traffic. Now, cold traffic is people who, more than likely, or in a lot of cases, very likely, have never seen your product or service. Much less know what it does for them. What you have to do with these particular types of ads is you have to demonstrate to your ideal customer how your product works and how it's going to solve some kind of problem in their life or give them some kind of benefit that they want.

That's what ultimately gets people to buy.

We put these ads out there to audiences based on the research that we've done into our ideal customer to find out what Facebook pages they're hanging out on. We then put our ads out there based on our research to demonstrate to these people how our product will do what they're looking for.

Let me give you an example.

We have a product for one of our customers that's a teeth whitening product. People want to get whiter teeth so that they can feel more confident about themselves. We put our cold traffic ads out there demonstrating to people how this teeth whitening product works. We actually have videos where people will brush their teeth with the teeth whitening product to show how it works, and we demonstrate how it actually will whiten their teeth.

This is what gets cold traffic to convert.

You set up your ad to demonstrate, educate, and inform the customer of how your product works, how it solves those problems or fulfills the desires that they're looking for. Then give them a call-to-action to go buy the product.

If you do that in your cold traffic ads and use that as the top of your marketing funnel strategy in the first part of it, then you're on your way to a successful Facebook ad campaign.

People message me all the time wanting to know what to look at when they're managing their Facebook ad campaigns. Now in this post and the video above, you're going to discover a way that you can look at your ad campaigns, but the problem with that particular situation is it really varies depending on your business model that you're using along with the stage that your campaign is in.

For the purpose of this blog post and the video, what I'm going to do is I'm going to assume that your business model is doing some form of lead generation and that you are just beginning a brand new campaign, and you have tested nothing, you have no proof of concept. That's where most people are starting from. We'll go ahead and show you exactly what to look for when you're starting a campaign where you're doing lead generation, and you're just starting that right out, so that you know the metrics to look for in order to create a campaign that's going to be successful for you and your business.

Part 2: Set Up Ads To Warm Traffic

The second part of a Facebook ad strategy that converts is to have warm traffic ads that are part of your process.

Warm traffic is simply audiences of people that have already had some kind of interaction with you. They're aware of your product. Maybe they visited your website. Maybe they've opted into your email list. Maybe they've been on your fan page or they've interacted with one of your ads in the past, like watching a video or clicking on something.

Fun Fact: you can actually track all of that stuff, and you can create audiences inside of Facebook based on people who've done these actions.

In a warm traffic ad, what you're trying to do is accomplish a few different things.

First things first, you want to reengage with people. Studies show that over 80% of sales are made after the seventh touch. If you only have cold traffic as part of your advertising strategy, then you're going to miss out on a bunch of the additional touches that you can get, and you're going to thus miss out on a whole bunch of your sales, 80% of them, as a matter of fact.

With warm traffic, what you're doing is, again, you're reengaging with people.

Now, what you want to do in those particular ads is you want to overcome the objections that people have to buying your product or service. If they've already interacted with you in some way, shape, or form, and they haven't taken you up on your offer, there has to be some kind of reason why they're doing that, and that always boils down to objections. You have to find out what those objections people have to buying your product.

In warm traffic ads, you want to focus your copy around overcoming those objections, and then giving people another call-to-action to come into your marketing funnel and become a lead to purchase your product or service from you.

Part 3: Consistent Email Follow Up

Part 3 of a Facebook ad strategy that converts is having consistent email follow up.

Now, you should have the email follow up to begin with, so if you are in a business model right now or you're just simply not doing email followup, I would HIGHLY recommend that you add that into your process.

Here's why:

Across the board with all of our clients whether it's an e-comm client, it's an information product client, a coaching and consulting client, whatever business model they're in, every single one of them that is doing some type of lead generation is doing email followup, and we can consistently see 30% of the sales that we have come from the email followup.

It all comes back to the studies that show that most people, 80% of them, need at least seven touches before they're ever going to buy a product or service from you.

If you're only working with part 1 of cold traffic and part 2, warm traffic, you're completely just spending money on ads in those areas, and you're not giving yourself the opportunity to follow up with people, you're making a mistake.

When you do a lead gen, you've spent money, you've built that lead, you can keep remarketing to those email contacts at no additional add expense for you. When you add that extra followup bit and you get those additional sales, what it does is, over time, it will make your campaigns way more profitable.

For Example:

We oftentimes have ad campaigns with our clients where we'll spend a thousand, 2,000, maybe $3,000 on ads generating leads before we really start to see the followup system from the emails kicking in because if you create an email sequence that is a week long or two weeks long, you have to keep pumping people into the front end of that. People are always going to be at different stages, so you might have a bunch of people that are still at email 1. They haven't got all seven or 14 or 21 of your emails that you have in your followup.

You have to give it time for that automated follow up stuff to really kick in and start producing sales.

That can literally take a campaign from being unprofitable to being profitable.

Now, on top of just having some of those automatic emails that go out or autoresponders, which many of the gurus talk about, you need to have consistent daily followup via email. That may seem like a daunting task, but you can very easily get it in the group of doing that yourself if you are at low revenues in your business, or you can outsource and hire somebody that is a professional to provide that for you.

The results of consistent follow up emails?

When you have those daily consistent emails, you're going to see conversions over time. Some of your leads that come in today may not buy from you for 6 months, 9 months, 12 months. The longer that you stay in business, and if your goal with your business is to have something long term, then it benefits you greatly to generate leads and then consistently follow up, so that you can make your campaigns more and more profitable over time.

This will help you be successful long term.

Recap:

If you deploy those 3 parts of a strategy, that is what every single 1 of all of our customers that have ever been profitable, and we have customers that make 3 million dollars a month.

How do they do that?

EVERY SINGLE ONE of them deploys all 3 components of this strategy, bar none, and they consistently execute on it.

That's what produces results.

That's what produces results long term with Facebook ad campaigns.

 

I look forward to seeing your success.

This is Jason Hornung, to the victor belong the spoils.

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How To Run Retargeting Ads From Your Facebook Campaigns 🔁

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Hey, it's Jason Hornung here from JH Media!

In this video, you're gonna discover how to run retargeting campaigns for your Facebook ads!

But, it's a little bit more than that, see, what I'm actually going to share with you is some advanced strategies that we use inside of our ad agency to amplify the results that we get for our clients and make them HUGE returns on their Ad spend over and over again year after year.

Let's go ahead and get started.

Alright, so the first thing I want to teach you here is there's actually 4 different types of retargeting that I'm gonna go through here. These are the main ones that we implement across all of our client accounts as a standard operating procedure. I'm going to walk you through how each of these things applies and I'm gonna show you how you map that out into your actual strategy of your particular marketing funnel and business model that you're using online.

There's really kind of two different types of business models when we break it down into their simplest form.

We've got your Lead Gen Type of business model and then we have a direct to sale. Now lead gen can take quite a few different varieties. What I've done in the video above is mapped out a very simple, common model where we've got an opt-in page of some sort where you're offering a lead magnet, then you redirect them into some kind of offer. If they choose to buy, they click over to a cart, and then if they do buy, there's a thank you page that they go to.

Direct to sale would be something more like eCommerce, where we're driving traffic to a product page. If they want to buy, they go over to the cart, and then when they buy, they get sent to thank you page.

In either of these models, one of the common things that we do is we use video views retargeting which a lot of people don't know about. What we'll do with the ad on the top of the funnel is we put a video in that ad. If it's an eCommerce type product, what we're gonna do in that particular video is demonstrate the product, and talk about the benefits that it gives to the ideal customer that we're going after.

Now, when we show those ads, people will view the videos and a small percentage of them will click on the ad, and go over to the product page. But the larger percentage of them will do nothing. They'll view it, they'll think about it, they may not think about it, and then they move on. Some of them click right away. That doesn't mean that those people aren't interested in your product.

One of the cool things that Facebook allows you to do is you can actually create what they call custom audiences, which are what we use for retargeting purposes anyways, and we create those custom audiences then off of people who have viewed a percentage of your video.

Now Facebook will give you a lot of options, you can go three seconds, you can go 10%, 25%, 75%, and 90%. That is the top one. Now, what you choose really depends upon the length of your video, and how qualified of a person you want to put onto the retargeting list. If somebody watches a larger percentage of your video, they are then a more qualified prospect because they are inherently more engaged in your marketing message if they're sitting through more of it than someone else. That's the theory behind that.

If you're putting really long videos, for example videos over five minutes long, when you try to choose some of these higher percentages, you're gonna create a smaller audience because not that many people are gonna get through that length of the video. However, that might be okay for your businesses. It all really depends on what you're selling and your price point. Like I said, it all depends on how qualified of a person that you want to have on there.

Now, if you had a shorter video, you might want to do a little bit of a shorter segment so you can build a bigger audience of those people. What you can do is re-target them with a separate ad that brings them back into the full. We can segment out the people that have already actually clicked and already done what you wanted them to do. That's how we can pull out these people that have engaged with your ad- they viewed your video and then we can re-target them with a different ad to drive them back into the funnel and get them into there and try to convert them into a customer.

Another option that we use as an SOP (standard operating procedure) is a page and ad engagement type retargeting. Facebook gives you an option that's very unique is you can create a custom audience off of people that have either engaged with a post on your fan page because all ads are done as technically a post on the fan page so whether you post something organically or you create an ad with this particular setting you can create an audience out of all those people that have engaged with a post or an ad and you can put a timeframe on there.

If you wanted to get just the people that have engaged with your ad in the last 10 days you can do that. You can go all the way up to the last 180 days, so it really depends on how big of the audience you want to build and again, how qualified you want to try to have people on this audience when you're retargeting. The shorter you keep it, the more hot in the oven that they are for your product. So, the chances of them wanting to buy, if you re-target them is gonna be a little bit higher than if it's been 180 days since they last engaged with your ad or post.

Those are some of the things you want to think about, but what you can do, is you can segment out all the people that have taken the action that you wanted them to take and then you can create another ad to that audience that drives them back into the fold. So, if you're doing lead gen you'd want to drive them to opt-in. If you're doing direct to sale, you'd drive them straight back to the product page, and try to get them to buy. That's another unique thing that Facebook's going to give you that you can do with retargeting that very few people every talk about.

Then the other two strategies that we use as standard operating procedure with our clients is a non opt-in and a non buyer strategy. If someone's doing lead gen, we can actually implement both of these pieces. If they're not doing lead gen, we can only implement the non buyer piece because they're not opting in.

Non opt-in is basically when we put our pixel on all of these pages, we can create an audience of people that have visited this page They've engaged with our ad, they've clicked over to the opt-in, they got to that page, but for some crazy reason they didn't give us their email address and they never got to see the offer. We can actually with the pixel we can create another custom audience out of people who visited this page but they did not visit this page. Now, we can pull that out into an audience, and we can send another ad to those people, and we can drive them back to the opt-in page. We call that non opt-in retargeting. We're getting all the people that engaged with the ad,  but they did not opt-in, and we're giving them a different ad that uses different language to try to persuade them to come over here and opt-in to get this lead magnet so that we can then follow up with them and offer our products and services to them.

What we do with the non buyer one, and this applies whether we're down here in direct to sale or in this particular model shown in the video is we can create an audience out of people that have hit our cart page, but they did not hit the buy page. Now we're pulling out all the really engaged prospects that have not bought yet, and we can create another ad that speaks to them and persuades them to come back and buy and we drive them right back to our cart page and try to get them to buy.

These types of retargeting ads are highly, highly, HIGHLY effective. They allow you to reengage with people, create some unique audiences that aren't available to other people, so that you can market to them, and not have competition, and it helps lower your costs. It also increases your conversions, and pops your ROI through the roof! Go ahead and implement these types of retargeting campaigns into your Facebook ads and you'll see AMAZING success when you dial in the messaging and you send it to a good product.

In the video above, we go over to ads manager, and I gonna show you how to set up a custom audience. I'm just gonna give an example of a non buyer retargeting custom audience, and then I'll show you how to set up an ad real quick to that.

What we do is we go over to our drop down menu in the ads manager and we're going to select the audiences link, and this is where we can go ahead and create all of our custom audiences. We're gonna use this little blue drop down box here shown in the video to select custom audience to create an audience. This one's going to be based off of website traffic, so we're gonna just choose that website traffic option.

NOTE: You may have more than one pixel in here so you gotta make sure that you're selecting the right pixel!

Now what we want to do is we want to create a list of people who've visited specific webpages and they did not visit others. What we're gonna do is we're gonna use the URL contains and we're gonna put in our sales page URL right there. In the video, I use the example of salespageurl.com because I don't know all of the details of that. We want people who visited our sales page in the last 30 days. The URL doesn't contain our thank you page. This is gonna be the URL for our thank you page that people see after they buy.

One thing you'll notice when I set these up, is I did not include any WWW dot or any HTTPS or without the S, colon, forward slash, forward slash, none of that stuff on there. The reason for that is when you put those things in there Facebook has a hard time reading the date of them and then the thing doesn't fire off properly. The audience doesn't build the way that we want it, to so we're gonna leave all of those elements off, and just use the base URL. Now you're probably gonna have some kind of forward slash and then text after that on those URLs and that's fine, you want to have that in there because if you don't have it it's just gonna pick up people on your top domain. We want to make sure we put that forward slash stuff in there.

All right, in the video, I show you the page that people will see on your sales page when they buy and this is going to be the page people see after they've purchased to confirm so that way we're getting a list of people that saw the sales page and did not buy, these are our non buyers. We're gonna call that Non Buyer Retargeting. Now, you click “create audience” when that's done and what you'll see is we've got our non buyer retargeting audience already built up in here for the last 30 days so we have that audience available.

Now, what we're gonna do is we're going to go back to our ads manager and we're going to set up an ad. We already have one in here, this is our retargeting campaign, and we have this ad that's already doing that. We're going to go ahead and create an ad set. Now, I'm just going to open up one up in the video and edit it so you can see how we set this up. What we do is we're going to optimize it to our purchase conversion point because we're trying to generate buyers. We're gonna set out daily budget, then we're going to include that non buyer retargeting audience.

What I always want to do is exclude the buyer, because if we include this audience, they may have bought somewhere else, they may not have just gotten on here, so we always want to exclude the buyers when we're doing this stuff just to try to make sure that we're not showing these ads again to people that already bought. The reason being is that they usually will get kind of upset about that and it's just a waste of money too if we're showing ads to people that already bought. We want to exclude them. We're gonna put in all of our targeting options there with demographics or placement, our bid, and all that fun stuff. We got all that set up in there, and then what we do is we go in and we put our ad together and we already got this ad right here, so I'm just gonna preview it so you can see it. Then we've got our ad, it's going out to that audience, and it's driving people back to the sales page to get them to buy.

That's how you go about putting together a non buyer retargeting ad, you can use the same concept for non opt-in and any other retargeting strategy. You just create the audience and then you set it up just like any other ad in the account you just have your different ad created that's gonna go out to that particular audience and then you measure it according to your KPI's, optimize and scale, then go from there and make money!

That's how you make money with your Facebook ads.

I look forward to seeing your success.

This is Jason Hornung. To the victor belong the spoils.

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