All right, in this video, I’m going to walk through the Facebook Attribution Tool and kind of unfold how this thing works in a training video here. I haven’t actually used this.
I found this article here that was published October 19, 2018. It is June 13, 2019. It’s a few months old at this point.
I haven’t played around with this feature inside of my Ads Manager, which if I go to the Ads Manager right here and we go to the dropdown box over here, it’s this link under measure and report called Attribution.
I found this article because one of the things that’s been an issue that I’ve been seeing for a long, long time, much longer than since this article’s been published, is actually figuring out how to attribute conversions.
If you’ve run Facebook ads for a long time, you’ll see all kinds of weird things going on in your reporting, where stuff will show one day and then it will show a different number the next day. That is what we call attribution, in essence.
The system is trying to figure out what ads to assign the conversions to. When we’re tracking leads and sales and all of this stuff.
When we run these complex campaigns that have multiple audiences and multiple ads and we’ve got all these other assets online, like YouTube videos and multiple URLs and your Facebook fan page and all kinds of other content that’s being put out in different places, the customer journey is nonlinear.
The way that most people try to think about this stuff is in a linear fashion and the unfortunate reality is, is that the conversion doesn’t happen in a linear fashion. It happens in a nonlinear fashion.
That’s why it’s very difficult for these systems to pick this stuff up and for us to be able to ascertain actionable data, actionable insights from this data.
That’s what we’re going to try to do with this Facebook Attribution Tool I found, is they’re trying to basically make it so that we get those insights.
We need to be able to fully understand the path that our customers are going through in order to buy so that we know how all of these different things relate to each other.
Where are they hitting your stuff with mobile? Where are they hitting it with desktop? All these other things.
They don’t give you a whole lot of information on this article, other than to tell you what I basically summarized here; however, I’ll give a link to this page, along with the video.
Now, we’re going to hop over here and go ahead and start setting this up. Like I said, I’ve never actually used this before and so I’m going to just walk you through it and kind of take you through my journey with it and hopefully you’ll be able to use this in your business and the information that we’ll get from this will help us to make better-informed decisions inside of our campaigns.
It looks like we get to set how our business is organized. Now, in this case, I’m going to choose single business because this is an account that I use to promote my own products and services.
I’m not running any agency kind of stuff out of this account. We can give this thing a name and we’ll just call this the JH Media Accounts.
Looks like need to click this set up line of business button and it has us choose the ad account, so I’m going to grab the ad account that I want. Click next.
And then I want the Pixel from that account and click next.
These are the people who get to view the attribution reporting for this line of business, so I’m going to grant the people that I want to have access to the attribution reporting and click next
So, the time zone, I have to choose Central Time, because my ad account is on Central Time. I want it to line up with that and then I’m going to choose my U.S. dollar.
I was actually wrong, it’s on Pacific Time, for some reason. I had looked at this and it said my recommended was this. I would actually go ahead and make sure that you do that and choose the recommended one.
I just wanted to verify my account because I want to make sure the account is lined up with the settings that we have in there because otherwise, we’re probably going to get some different numbers between reports, and I want to try to eliminate that.
I’m going to click that confirm and that’s what it’s done now. I’m going to go ahead and click finish.
It looks like my line of business was successfully activated, so I’m going to continue to attribution. What is should be doing now is pulling in data from my Pixel and from my ad account. I’m going to walk through this.
Right now, what it’s doing is it’s pulling in data right now. There’s nothing that I can really go into and look at in this right now, but once all the data is in here, then we’ll be able to start getting some insights apparently and I’ll create more videos walking through how I’m using that and the tests that I’m going to be running in my ad account, based on that information that I’m finding in there.
That’s how you go ahead and set up the Facebook Attribution to be able to look into this information and use it. I would highly recommend that you go ahead and set that up.
All right, I hope you found that video to be helpful in creating and scaling profitable ads for your business.
You can go ahead and use what we talked about in there to model and implement new tactics and strategies into your business and that really is the difference between winning and losing the paid ad game.
You see, after profitably spending over $30 million over the years, generating over $100 million in sales for my clients, I’ve seen everything when it comes to profitably scaling campaigns.
I can tell you that right now, in today’s day and age, that a course is not going to give you the solution that you need to scale and make the most money out of your ads possible.
As an advertiser running ads today, what you need is you need help with answering the question, what do I do now? That video that I just showed you was a response to one of our clients inside of our Academy of Advertising Profit Society.
That is our program that we put together specifically to help advertisers like you to answer that question, what do I do now?
The way that it works is that we can give you customized solutions to your specific issues that are preventing you from scaling your campaigns and making the kind of money that you want to make.
For the right person, I can actually guarantee your results. That’s right, this is like nothing else that you’ve ever seen out there before. I can literally guarantee your results and I can guarantee quite a bit of results for you if you’re the right person.
Now, like I said, this isn’t for everybody, so if you’re interested in being able to leverage the strategies and the systems and the processes that are based on my past experience and the current experience that me and my team have running ads right now at scale for big-name clients and ourselves, then go ahead and click on the link that’s below here.
We’re going to have links all over the video here and you can learn more on the next page.
If that’s something that you would like to take advantage of, we’ve got a special offer for brand-new clients and you can enroll, and we’d be happy to help you to solve that question over and over and over again.
What do I do now? What do I now? So, we get your campaigns to the profit promise land and just keep them there for as long as possible so you’re making money and feeling good and having the lifestyle that you want out of your business because that’s what this is all about.
Go ahead and click. Learn more on the next page. I look forward to helping you.
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