All right, so I’m sitting here trying to figure out Google and YouTube and all that fun stuff with ads and I got some pretty cool stuff that I’m doing here in campaigns that is enhancing the overall ecosystem of my entire marketing and advertising system that I’ve built online over the years.
One of the things that becomes difficult is when you start testing a bunch of these ideas and you get all these different campaigns going here and they’re doing different things, it can get kind of confusing as to how to measure the effectiveness of all of this stuff and where does it all fit into the big picture.
Now, what I like to do is have multiple purposes that I’m using each campaign for and I’m evaluating those campaigns from all of those angles at the same time and then looking at a variety of different metrics in order to determine if that particular campaign is meeting those multitude of objectives that I have.
Now, that can obviously be very confusing language to people because there’s a lot of ifs, ands, buts, candy and nuts wrapped up in that kind of thing, but the unfortunate reality is that when we’re trying to do successful media buying, that’s how it all works.
You have to have the multidimensional thinking capacity to how you’re putting all this stuff together and how you’re looking at all this mumbo-jumbo that get put in a screen in front of you with graphs and campaign names and this objective, that objective, this engagement number, that click number. It can be a lot of crazy stuff.
What I like to do is just get out the whole trusty pen and paper—I know, old school—anyway, what I do is I like to list out, hey, what are the purposes of these campaigns that I’m running here. Okay?
So, what I did was I just wrote down, like, hey, what are “dem dere” reasons so that I know what I’m all trying to accomplish them. And so that’s going to allow me to evaluate these things against one another.
Now, one of the things that I want you to key in on is one of the things that I wrote down as a primary purpose of every single campaign. Look at that: Build trust; build trust; build trust; build trust; and build trust, from the arrow.
Now, that wasn’t the primary thing that I listed on everything. Some of these campaigns are meant to get these audiences filled and stuff like that. But we’re doing all this stuff with content and ads that build on that trust factor and that’s the biggest thing that contributes to sales today.
You got to be organizing all your campaigns that you do in a way to build that trust. And then we’d look at what are some of the other things that we’re trying to do.
Like, hey, are we trying to get some opt-ins with that?
Are we trying to build some re-targeting lists?
What are these different goals that we want to try to accomplish with each one of these campaigns and the creatives that we’re using inside of that campaign?
Then once I know what those different purposes are, then I can go and look at all that mumbo-jumbo in here and I can start looking at, okay, hey, this campaign right here is costing me only 1 cent a view and this one is costing me 4 cents a view and everything being equal between these, they have the same purposes and this one is doing much better. Well, I’m probably better off putting my money behind this campaign. You see?
This is why having all these multiple objectives and understanding, what are the different things that you can accomplish with these ads and how do we build all of that into the creative, so it accomplishes multiple things at once. Then we can evaluate these things in multiple ways, see how they fit into our entire ecosystem, and then make ads that are profitable. It don’t matter what network you’re on, it doesn’t matter what’s going on in the economy or any of that stuff. It doesn’t matter who the hell the president is!
This is math and you can see here, by the way, if we look at my total account average—let’s look at this—average CPC.
Now, don’t look at that $127.10 one. Don’t freak out by that! Look at this.
So, if we go over here and we say, “Total account,” that’s the second grey line right there—4 cents. It doesn’t matter what’s going on with any of that stuff. There’s traffic available, high quality buyer traffic. It’s about understanding what your campaigns are for, putting together messaging and offers that work right and then just putting it out where the people are.
That’s what we do at our Academy of Advertising.
If that’s something you’re interested in, I’ve put some links around this thing. Click one of them things. It’s going to allow you to go to a page where you can learn about we actually guarantee huge ROIs with ads when you follow our little strategies that we put here.
I know when I say phrases like that, some people are saying, “Oh my god! It’s an old strategy!” I mean, our little old, brand new, spanking strategies that we’re putting together every single day to fight off all the distrust that’s going on in the marketplace and we’re putting it out there to build trust, to build sales, do it highly effectively. It all comes down to the message that you’re putting together and how you distribute it to the market. None of the other stuff matters.
To the victor belong the spoils!
This is Jason Hornung.
All right, I hope you found that video to be helpful in creating and scaling profitable ads for your business.
You can go ahead and use what we talked about in there to model and implement new tactics and strategies into your business and that really is the difference between winning and losing the paid ad game.
You see, after profitably spending over $30 million over the years, generating over $100 million in sales for my clients, I’ve seen everything when it comes to profitably scaling campaigns.
And I can tell you that right now in today’s day and age, that a course is not going to give you the solution that you need to scale and make the most money out of your ads possible.
As an advertiser running ads today, what you need, is you need help with answering the question: What do I do now?
That video that I just shows you was a response to one of our clients inside of our Academy of Advertising Profit Society, and that is our program that we put together specifically to help advertisers like you to answer that question: What do I do now?
The way that it works is that we can give you customized solutions to your specific issues that are preventing you from scaling your campaigns and making the kind of money that you want to make.
For the right person, I can actually guarantee your results. That’s right. This is like nothing else that you’ve ever seen out there before. I can literally guarantee your results and I can guarantee quite a bit of results for you, if you’re the right person.
Now, like I said, this isn’t for everybody. If you’re interested in being able to leverage the strategies and the systems and the processes that are based on my past experience and the current experience that me and my team have running ads right now at scale, for big name clients and ourselves, then go ahead and click on the link that’s below here. We’re going to have links all over the video here, and you can learn more on the next page.
If that’s something that you would like to take advantage of, we’ve got a special offer for brand new clients and you can enroll, and we’d be happy to help you to solve that question over and over and over again.
What do I do now? What do I do now? So, we get your campaigns to the profit promise land and just keep them there for as long as possible so that you’re making money and feeling good and having the lifestyle that you want out of your business, because that’s what this is all about.
Go ahead and click. Learn more on the next page. I look forward to helping you.
To the victor belong the spoils,