I’m going to shoot this video is a lesson and also some instructions to my team at the same time because you know how old Jay-Papa-Smooth likes to double up on stuff.
All right, here’s the “sitch.” What you’re looking at is my visual website optimizer. It’s a split test that I was running.
Now, I came up with this split test that I was running.
Now, I came up with this split test based on feedback that I was monitoring on my ads and getting in private messages, a lot of this from people.
People were telling me that they were putting in their legitimate email addresses into my landing page for my playbook that we’re doing right now, and they were getting their email address rejected. People were trying over and over and over again.
This was such a common problem, that I had my team start looking into it. One of the issues that I’m having is my lead costs are way too high and I just couldn’t understand why I can’t drive my lead costs down below like $10 consistently with such a great offer, especially with how the metrics were all working out.
Given this feedback, I charged my team with creating a duplicate version of the landing page. We didn’t change anything on the design of the page at all. Absolutely nothing was changed.
Now, here’s the interesting piece. What you can see is that the only thing we changed was the form code.
Our original code was Infusionsoft and then what we did was we created our own custom code where then we can pass the data into Infusionsoft through the API on the back end.
All we did was remove the Infusionsoft form code on our opt-in form. Our control was the one with the Infusionsoft code and you can see, we got a 17.86% conversion rate in this test.
But my new variation, without the Infusionsoft form code got a 31.75% conversion rate.
That’s almost twice the amount, which assuming this holds, and Visual Website Optimizer is giving me 100% chance that this is going to beat the control, assuming it holds at this almost 2x rate, just by simply making this change, what we’re going to be able to do is effectively lower our lead cost by almost half.
This is super, super, super important on a couple of levels.
The lessons that I want you as a student of mine to learn is that you got to be paying attention to the feedback that you’re getting from people on your ads and stuff like that and in your private messages.
The stuff that they tell you is legitimate. These are people that want to take you up on what you got, and they can’t do it and they’re getting frustrated by it.
You got to make strategic choices based on that feedback and you got to monitor that stuff.
Second, is you got to test everything. Right? Don’t settle. Always test. Always figure things out but base it on what you’re actually receiving back from feedback.
This was a very effective test and what I’m going to have my team now do is the new page that we created, I need you to have the team update the form code on the control page and we’re going to set that as the control.
What I don’t want to be doing is setting a control on this split test because then all it does is it redirects.
When we have a control, I want the elements of—and we run a test and the variation beats the control, then all of the new elements need to go on the control page, so that we always have the same URL as our control URL.
I want you to have the team update the form code on the playbook main page and then I’m going to set this to variation 1 for right now. When you have that update on the control page done, let me know, and then I’ll disable this test.
All right. I hope you found that video to be helpful in creating and scaling profitable ads for your business.
You can go ahead and use what we talked about in there to model and implement new tactics and strategies into your business and that really is the difference between winning and losing the paid ad game.
You see, after profitably spending over $30 million over the years, generating over $100 million in sales for my clients, I’ve seen everything when it comes to profitably scaling campaigns.
I can tell you that right now, in today’s day and age, that a course is not going to give you the solution that you need to scale and make the most money out of your ads possible.
As an advertiser running ads today, what you need is you need help with answering the question, what do I do now?
That video that I just showed you was a response to one of our clients inside of our Academy of Advertising Profit Society.
That is our program that we put together specifically to help advertisers like you to answer that question, what do I do now?
The way that it works is that we can give you customized solutions to your specific issues that are preventing you from scaling your campaigns and making the kind of money that you want to make.
For the right person, I can actually guarantee your results. That’s right, this is like nothing else that you’ve ever seen out there before. I can literally guarantee your results and I can guarantee quite a bit of results for you if you’re the right person.
Now, like I said, this isn’t for everybody, so if you’re interested in being able to leverage the strategies and the systems and the processes that are based on my past experience and the current experience that me and my team have running ads right now at scale for big-name clients and ourselves, then go ahead and click on the link that’s below here.
We’re going to have links all over the video here and you can learn more on the next page.
If that’s something that you would like to take advantage of, we’ve got a special offer for brand-new clients and you can enroll, and we’d be happy to help you to solve that question over and over and over again.
What do I do now? What do I now? So, we get your campaigns to the profit promise land and just keep them there for as long as possible so you’re making money and feeling good and having the lifestyle that you want out of your business because that’s what this is all about.
Go ahead and click. Learn more on the next page. I look forward to helping you.
To the victor belong the spoils,