Leveling Up Your Ads Strategy
Hello and welcome to this video + blog! My name is Jason Hornung, I'm the founder of JH Media LLC.
We've spent over $30 million since 2013 profitably advertising our products and services and those of our clients on Facebook ads. And in this video and blog, what you're gonna discover it a very unique advanced scaling strategy that I see nobody else teaching out there.
So, if you're looking to take your ads to the next level of profits where you can spend 5k, 10k, 50k, even $100k a day (that's as much as we've scaled some of our campaigns for our clients using this method) I'm gonna show you exactly how we do that.
So pay attention, because in this video and blog post, you're gonna learn something that you're never going see anywhere else. This is a brand new strategy and I'm going to go through my specific ad account to show you how you implement this into your account.
The video above was filmed a few months ago and you'll see that this particular campaign was started at the end of January & at the time of the video had been running for a little over a month now. This particular campaign that I highlight in the video is a really great illustration of this advanced scaling strategy that I'm going to show you.
5 Step Strategy – Using Creative Waves
I call this strategy “Using Creative Waves”.
Basically, how it works is you'll start with a series of audiences that you want to test with one individual creative.
In the video, I'll show you exactly how I did that inside of this particular campaign that I'm highlighting. Inside you'll see that we've got a lot of ads that I've tested inside, and that there's been 53 different ad sets.
Now, what I did was I started with 20 different ad sets, all starting on January 31st, 2018 and each one of them was at a $20 a day ad spend. Each one of those particular ads used Ad #1.
What I did when I launched those ads… I ran them through my testing period and then I let the ads that worked within my numbers continue to run and started scaling them.
The ones that didn't work within my numbers, I turned them off.
Now, as soon as I turned the ads that weren't working within in my numbers off, instead of just focusing on the one creative set that I had that was working, what I did was I created Ad #2 and I launched that ad out to all those audiences that I shut off that didn't work with Ad #1.
Afterwards, I looked at which ones of those were working within my numbers and if they were working I left them on, and if they weren't working, I turned them off for Ad #2.
Then I launched Ad #3 out to those audiences and repeated the same process for ad #4 and ad #5 and then I ultimately ended up creating another campaign and I started video ads to those particular audiences.
What ends up happening with all those different creative waves is you'll end up with all these different versions of creative that are still active and running right now that are working for your particular offer.
So you can see in the video, I have ad #1 and ad #2 still out here, ad #5 seems to be my big winner and then I've got my dynamic ad one out here.
So that's how we use this advanced scaling strategy, this concept of creative waves, we do it all in waves.
So we test one creative out to a bunch of audiences, we leave the ones that stick, we get rid of the ones that don't. Then we take creative number two, we launch it out to all the ones that didn't work, keep the ones that do, turn off the ones that don't, and launch another creative until you've got a whole series of different ads and different audiences that are all working within your numbers.
In the end, what you've done is you scaled your campaign through having multiple creatives and variations of the creative that are going out to different audiences at any given point in time.
So, you can really use this to scale your campaigns effectively in a controlled manner and accelerate your profits with your ad campaigns when you implement it into your Facebook system.
In the video, I'll go into my E-Commerce to show the monthly sales totals. I'm just gonna select last year (2017) and then I've got it filtered down to my boot camp. I have 3 different versions of the product in here because of different price points and offers that we do.
You'll see that in the video, over the course of 2017, we did $1,342,020 in sales of this one particular product and that was all following the 5 step method that I just shared with you on this video.
So if you wanna go from 0-7 figures in your business, you need to start implementing this advanced scaling strategy into place right now and you can systematically do that.
So go ahead and put this in place in your business and you'll start seeing the results that you're looking for with your ads.
Stop Buying Into The Nonsense.
Do you believe that you have to be some kind of great writer in order to put together Facebook ads that convert?
Well I'm telling you that's actually nonsense.
Do you believe that you have to have some kind of mystical settings or know something that will allow you to target buyers properly on Facebook that's just being held from you?
And while we're at it, do you believe that you actually have to have like really deep pockets with a lot of money to burn in order to test and find out what's actually gonna work for you so you can be profitable with Facebook ads?
Well, that's nonsense too.
My name's Jason Hornung, I'm the founder of JH Media LLC.
I look forward to seeing your success.
To the victor, belong the spoils.